Less confusion, more collaboration.

Technology sells itself as a solution to collaboration problems. But what matters isn’t the technology itself - it’s how people use it. That’s where most organizations (especially small and medium businesses) struggle.

Whether you’re trying to decide what new technology fits with your existing tools, or if you need to better use the technology you have, or even if you just need to understand what’s new and what’s possible - Subtextual can help.

We uncover how you and your teams truly interact with technology so you can work together more effectively. Because better decisions are made with better understanding.

Dive Deeper With Us

Here's what we offer.

Knowledge Work Technology Audit

Learn what your employees are actually using to get their jobs done and get recommendations on how to optimize the tools they use for stronger teams and better outcomes.

Cultural Assessment

Understand the structure of your unique organization's cultural network so you can magnify its impact on your strategic outcomes.

Needs and Behavioral Research

We'll design and execute mixed-methods research that delivers insights you can use to make better decisions, more confidently.

Narrative Development

Clear compelling narratives move teams forward. We can help you structure and deliver presentations, pitches, papers - anything that benefits from good storytelling (which we think is pretty much everything).

Strategic Roadmapping

Using tools from digital product management and strategic foresight, we'll work with you to map out near and mid-term futures, leaving you with a clear sense of how to get there from here.

Emerging Technology Contextualization

Our trend reports and facilitated explorations help you separate the signal from the noise and understand where you can best leverage emerging technologies and achieve your strategic goals.

Let's chat.

I'm C. Merrell Stone, Founder and Chief Researcher of Subtextual Research & Strategy.

I help organizations work better with - and through - technology. With over a decade shaping technology strategy at Avanade, Nordstrom, Starbucks, and beyond, I combine strategic foresight research with hands-on implementation—translating what's next into what to do now, and ensuring teams remain strong long after the engagement ends.